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Find out if AI recommends you.
Squawk asks ChatGPT, Gemini, Perplexity and Google the questions your buyers ask, scores how often you’re named, finds what’s stopping them, and proves the fix worked. SEO, GEO and AEO in one number, and Pilotree does the work.
ChatGPTNot namedFor a team that size, most people pick Pagewell or Sirenly. Alertcrew is the cheapest way to start.
GeminiNamed · #3Good options with free tiers: Sirenly, Pagewell and Kitewire, which is built for small teams.
PerplexityNot namedTeams of ten usually choose Pagewell [1] for its integrations, or Alertcrew [2] on price.
AI OverviewsNamed · #1Popular on-call tools for startups include Kitewire, Pagewell and Sirenly.
Sample workspace. Kitewire and its rivals are fictional.
Asks the engines your buyers use
- ChatGPT
- Gemini
- Perplexity
- Google AI Overviews
Copilot
Claude
Grok
AI doesn't rank you. It recommends you, or it doesn't mention you at all.
We looked. So did ChatGPT. You weren’t there.
Three questions, one answer
Being found now happens in three places.
Squawk checks all three at once, because they feed each other: many AI answers are built from search results.
Does Google show you?
Where you rank for what buyers type, and how many of those clicks you actually win.
was 36.2
Page two is where brands go to be alone.
Does AI name you?
How often ChatGPT, Gemini and the rest recommend you, asked again and again.
was 17.9
Ranking well doesn't mean the robots like you.
Can AI read you?
Crawlers let in, answers up front, facts that agree everywhere you're mentioned.
was 47.9
Blocked a bot by accident? Happens more than you'd think.
One Squawk report. One plan to fix all three.94% of B2B buyers used AI in their last purchase.
Most brands never find out what it said about them. Forrester, Buyers’ Journey Survey 2026
How it works
Measure. Fix. Prove.
Your buyers' questions, asked several times on every engine. Who gets named, in what order, and what the answers get wrong.
Blocked crawlers, content hidden behind scripts, facts that disagree across the web. Each check comes with its fix.
A ranked action board, worked through by Pilotree, and every change logged next to the readings it should move.
Against the baseline, with the noise band and the engines' own drift taken out. A number you can check.
ChatGPTNot namedGemini#3PerplexityNot namedAI Overviews#1robots.txt lets it in, but your CDN answers it with a 403. Perplexity can’t read you.
How we help
Your to-do list is very short.
Squawk is the platform Pilotree runs for you. No logins to manage and no dashboards to babysit. Here’s how the next twelve weeks go, for you and for us.
- Day 1
YouFill in a form. Two fields are required.
WeAsk ChatGPT, Gemini, Perplexity and the rest your buyers' questions, and send you what they say about you. Free.
- Week 1
YouRead an email. Possibly wince.
WeFirst baseline: every question, several times, on every engine, before anything changes.
- Week 2
YouNothing.
WeSecond baseline, a week later, so we know what normal looks like. Then a full audit of your site.
- Weeks 3–10
YouStill nothing. Maybe say yes to a new page.
WeWork down the fix list: let the crawlers in, rewrite the pages, make your facts agree everywhere. Every change logged.
- Week 12
YouRead the good news. Or the honest news.
WeReassess against the baseline, with the noise and the engines' own drift taken out. If it didn't move, we say so.
Seven engines. Zero mentions. One very tired duck.
For agencies
Run it for every client.
Your clients are already asking why ChatGPT never mentions them. Give your team Squawk: their own logins, a workspace per client, and reports you can send. Fewer spreadsheets called FINAL_v7.
Also in every workspace
- Quick scans to pitch with: a one-page snapshot of what AI says about a prospect
- Proposals with the fixes, the weeks and the reassessment date
- Action items and a change log for every client
- More than one market per client, each asked in its own language
- Noise bands and control questions, so you only report real movement
- Every number traces back to a stored AI answer
Running AI visibility for clients?
We set your workspace up with you and stay on hand while your team finds its feet.
Talk to us about agency accessThe film
Forty-five seconds, one duck.
Questions
Before you ask.
01Do I have to run Squawk myself?
No. Squawk is the platform Pilotree uses to measure and improve your visibility, and we run it for you. You get the reports and the results, not another login.
02Which AI engines do you check?
ChatGPT, Gemini, Perplexity, Copilot, Claude and Grok, plus Google's own AI Overviews, chosen for where your buyers search.
03How is this different from an SEO report?
It measures Google and the AI answers together, because many AI answers are built from search results. One crawl of your site feeds both, and most fixes move both.
04How do you know a change actually worked?
Each number comes with a noise band, and we track control questions on topics we never touch. If the engines shifted under everyone, we subtract that before claiming anything.
05Can an agency use Squawk for its own clients?
Yes. Your team gets its own logins and a workspace for every client: pitch with quick scans, run the baselines and fixes, and share reports as links or PDFs. Your clients never need a login.
06What does it cost?
The first visibility check is free. After that we scope the work to what the check finds and give you a fixed price. Running an agency? Talk to us about agency pricing.
What does AI say about you?
Give us your website. We’ll ask the engines your buyers’ questions and email you what they say, free. Then you decide.
What you get, by email
- Whether ChatGPT, Gemini, Perplexity and Google name you for your buyers' questions
- Who they recommend instead, and where they get their answers
- The top things stopping them, written as fixes
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