All work

Biowell

Healthcare / Wellness · Platform

A content platform the clinical team runs themselves, where therapies, health goals and programmes connect to one another — and every route ends at a consultation.

[ fig. 1 ]A walkthrough of the Biowell content platform: therapies, conditions and health goals linked to one another, and notices the clinical team publishes themselves. Recording, 0:12–0:17.

51 days

From the first commit to the site, the CMS behind it and the Azure platform under both serving biowell.health.

The problem

Every new therapy or programme needed a developer before it could go live, so the clinical offering grew faster than the website could describe it.

Before
A developer ticket per change
After
The team publishes it

How it’s built

Example content
recommendsincludesprimary goalsigned webhookCLINICAL TEAMRed light therapyedited in StrapiPublishTHERAPYRed light therapyREFRESHEDHEALTH GOALSleepREFRESHEDPROGRAMMEBundles therapiesREFRESHED/BOOKConsultationREFRESHEDMindbodyFAQsReviewsInsightsA publish refreshes only the pages it touches. Every detail page ends at /book.
[ fig. 2 ]A drawing of the system, not a screen. Swipe sideways to see all of it.

In numbers

39
content types
16
infra modules
100%
editor-owned content

Stack

Built with

  • Next.js
  • TypeScript
  • Strapi
  • PostgreSQL
  • Azure
  • Tailwind CSS
  • OpenTelemetry

Connected to

  • Mindbody
  • Klaviyo
  • Google Analytics
  • Microsoft Clarity
NextSessosophiaE-commerce / Digital Publishing