Squawk

Marketing / Search & AI Visibility · Platform

A platform that asks the AI engines a brand's real buyer questions and scores how often it gets named, alongside its Google ranking and how readable the site is to AI. Failed checks become fixes, and every change is measured against a noise band and a control.

[ fig. 1 ]The Squawk launch film, on a sample workspace: a brand missing from a ChatGPT answer, SEO, GEO and AEO folded into one Squawk score, an audit that finds PerplexityBot blocked, the fix, and a report showing the change.

The problem

Buyers now ask ChatGPT, Perplexity, Gemini and Grok as well as Google. Nobody could say how often a brand gets named there, why it doesn't, or whether a fix moved anything beyond the noise.

Before: SEO, GEO and AEO checked separately
After: One score, with its noise band